Actionable, research-based insights for forestry professionals

Helping You Promote Sustainable Forestry

Do you find it challenging to talk to your clients about sustainable forestry behaviors? Forestry Insights provides insights and recommendations grounded in social science research to empower professionals like you to more effectively engage with property owners.

Targeting Woodland Owners with Direct Mailings: How Social Marketing Can Reach More Landowners, a DFN Case Study

Targeting Woodland Owners with Direct Mailings: How Social Marketing Can Reach More Landowners, a DFN Case Study

As natural resource professionals, it is important to reach new landowners.  However, low response rates to direct mailings or other outreach efforts can be frustrating. Social marketing is one tool that can help elicit a greater response.
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“Woods” and Other Landowner-Friendly Words

“Woods” and Other Landowner-Friendly Words

The last time you interacted with a landowner in person, over the phone, or by email, did you use the word "forest"? Research suggests that using "woods" or "woodlands" might be a better choice. While the thesaurus may say that “woods” and “forest” are synonyms, to landowners the two terms have different connotations.
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Getting Forestry Information to All Types of Private Landowners

Getting Forestry Information to All Types of Private Landowners

Some people prefer to get their news from the paper while others watch TV, listen to the radio, or browse the web. Outreach materials designed for non-industrial private forest owners (NIPF) should take these preferences into account.
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Promoting Voluntary BMPs on Private Land

Promoting Voluntary BMPs on Private Land

Best Management Practices (BMPs) are critical for reducing forestry related water pollution. While land managers must use these guidelines on public forestland, the practices are not mandatory on many private lands in Wisconsin, leaving it up to natural resource professionals to encourage landowners to adopt them voluntarily.
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Targeting Woodland Owners with Direct Mailings: How Social Marketing Can Reach More Landowners, a DFN Case Study

As natural resource professionals, it is important to reach new landowners.  However, low response rates to direct mailings or other outreach efforts can be frustrating. Social marketing is one tool that can help elicit a greater response.Read More....
By : jameyburns | Apr 10, 2018
0

“Woods” and Other Landowner-Friendly Words

The last time you interacted with a landowner in person, over the phone, or by email, did you use the word "forest"? Research suggests that using "woods" or "woodlands" might be a better choice. While the thesaurus may say that “woods” and “forest” are synonyms, to landowners the two terms have different connotations.Read More....
By : jameyburns | Mar 10, 2018
0

Getting Forestry Information to All Types of Private Landowners

Some people prefer to get their news from the paper while others watch TV, listen to the radio, or browse the web. Outreach materials designed for non-industrial private forest owners (NIPF) should take these preferences into account.Read More....
By : jameyburns | Feb 10, 2018