Helping You Promote Sustainable Forestry
Do you find it challenging to talk to your clients about sustainable forestry behaviors? Forestry Insights provides insights and recommendations grounded in social science research to empower professionals like you to more effectively engage with property owners.
Best Practices for Foresters Giving Advice to Landowners
When you give advice to a woodland owner, how often do you consider the types that you provide? From research on advice, there are some best practices to assure that your advice is more likely to be followed.
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Targeting Woodland Owners with Direct Mailings: How Social Marketing Can Reach More Landowners, a DFN Case Study
As natural resource professionals, it is important to reach new landowners. However, low response rates to direct mailings or other outreach efforts can be frustrating. Social marketing is one tool that can help elicit a greater response.
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“Woods” and Other Landowner-Friendly Words
The last time you interacted with a landowner in person, over the phone, or by email, did you use the word "forest"? Research suggests that using "woods" or "woodlands" might be a better choice. While the thesaurus may say that “woods” and “forest” are synonyms, to landowners the two terms have different connotations.
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Getting Forestry Information to All Types of Private Landowners
Some people prefer to get their news from the paper while others watch TV, listen to the radio, or browse the web. Outreach materials designed for non-industrial private forest owners (NIPF) should take these preferences into account.
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